Conference City

Visitor Surveys

Birmingham enjoyed a bumper year in 2007, with 1.5m people more visiting the city than in 2006.

The figures, compiled by Marketing Birmingham through its annual visitor survey, show that:

• 31.9 million people visited the city for leisure
• They spent £4.4billion
• The number of visitors to the city increased by 50% over the previous year
• There has been an increase in spend of £55m on food and drink on the previous twelve months
• Recreation saw an increase in spend of £40.5m over the previous year
• Visitors spent £242m more on shopping in Birmingham in 2007 than in 2006, totalling in excess of £1.6bn

Source: STEAM, 2008 (through Marketing Birmingham)

Historically, figures for 2003 show that the number of overseas visitors to Birmingham has risen to 720,000 - 7% higher than in 2002 and 60% higher than in 2001. This means that the city is now the fourth most visited location by overseas visitors.

Source: Birmingham City Council, Tourism Team

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