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Visitor Surveys
Birmingham enjoyed a bumper year in 2007, with 1.5m people more visiting the city than in 2006.
The figures, compiled by Marketing Birmingham through its annual visitor survey, show that:
• 31.9 million people visited the city for leisure • They spent £4.4billion • The number of visitors to the city increased by 50% over the previous year • There has been an increase in spend of £55m on food and drink on the previous twelve months • Recreation saw an increase in spend of £40.5m over the previous year • Visitors spent £242m more on shopping in Birmingham in 2007 than in 2006, totalling in excess of £1.6bn
Source: STEAM, 2008 (through Marketing Birmingham)
Historically, figures for 2003 show that the number of overseas visitors to Birmingham has risen to 720,000 - 7% higher than in 2002 and 60% higher than in 2001. This means that the city is now the fourth most visited location by overseas visitors.
Source: Birmingham City Council, Tourism Team
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